Meta Ads Workshop
Facebook & Instagram
Learn how to create and launch effective Facebook & Instagram ad campaigns that attract, engage and convert.
Session 1: Set Up & Building Foundation
- Set up Meta Business Manager & Ad Account
- Understand Ads Manager dashboard
- Define campaign objective & structure
- Audience research & targeting
- Ad copy & creative guidance
- Set up lead generation & instant forms (if needed)
Session 2: Create & Launch Campaign
- Build ads & audience sets
- Set campaign and ad level budgets
- Review, test & refine
- Launch your campaign
- Track performance & key metrics
You'll leave with your first Meta ad campaign launched and the skills to manage it with confidence.